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In today’s environment, we make a clear distinction between consumers —the end users of our products— and clients —the commercial establishments that sell them (hypermarkets, supermarkets, Cash & Carry, etc.).

In the fist instance, we refer to Brand Management or Marketing and in the second to Sales or Client Management.

At Rioverde we regard Service as effective management for our clients of our Marketing, Production and Logistics capabilities, implementing actions that motivate sales and guarantee the availability of our products at the point of sale.

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